Traditional Chinese culture is beginning to capture the attention of the world. This is true even as popular culture that has traditionally been considered Western begins to spread throughout China. Kung Fu, especially, has had a great impact on the millions of people who first learned about China through it.
From that, they may come to China and learn about other aspects of this culture, such as traditional operas like the Beijing and Sichuan ones. Asian nations have long known about the greatness of ancient Chinese culture. Their own cultures are a mix of native ones and those Chinese characteristics.